“The 2025 edition of the Aspen Art Fair marked a significant evolution, doubling in size while maintaining the curated, high-caliber experience that defines our vision,” said Hoffman. “We are deeply grateful to our partners, whose support has been instrumental in allowing us to champion emerging and established artists alike, while growing the fair in thoughtful and meaningful ways. Their collaboration is essential to shaping Aspen into a vital destination on the global art calendar.”
Whitewall was in Aspen to explore the fair, and from the start, was mystified by the two-prong layout. Tucked into the back ballroom of Hotel Jerome was a fork-in-the-road layout with the right side dedicated to a quintessential art fair format—white-box mazes stationed for ideal art-viewing—and the left side leading to Hotel Jerome guest rooms reimagined by the galleries. To kick things off, we went the traditional route and explored the classic configuration first.
